Cara Delevingne Posed With Trash in Stella McCartney Campaign

No shoes, no shirt, big problems. In a provocative new Stella McCartney campaign, Cara Delevingne posed without either of those items of clothing in an effort to highlight waste production in the fashion industry. Earlier this week, the brand unveiled their Summer 2024 campaign starring Delevingne to promote their "most sustainable collection to date."

In the campaign imagery, the model posed against a mound of recyclable materials at the Veolia recycling plant in London. Delevingne went topless wearing nothing but shimmery hot pants and three strategically placed signature handbags. The star wore her bronze hair in a lob haircut and deep side part, and her minimalist glam was on-theme with the collection's mission.

According to the press release, 92 million tonnes of clothing waste is produced annually, so the concept was born out of an effort to spread awareness and decrease their waste as a company. Aside from being manufactured from 95 percent materials that are "recycled, renewable, organic, deadstock, responsibly and sustainably sourced, zero-deforestation, and more," the "eclectic, ageless edit blurs the lines between genders and generations" by playing with textures, proportions, and decorations. Delevingne, who is an eco-activist herself, is also joined by fellow environmental activists Arizona Muse and Alice Aed in the campaign.

The release of the images comes after Delevingne took to Instagram to share that her Los Angeles house had burned down. "My heart is broken today," she wrote on her Story on Mar. 15. "I cannot believe it. Life can change in a blink of an eye so cherish what you have." Delevingne was not home at the time of the fire as she is currently starring in Cabaret at London's Playhouse Theater. Her two cats survived the fire. Delevingne went on to thank the LAFD for putting out the fire and rescuing her pets. “Thank you from the bottom of my heart to all the firefighters and people that have showed up to help.”

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